Wonderful Italy
A Destination Management Company (DMS) for the local development
of secondary tourism locations
Challenge
- Italy is the 5° most visited country in the world but more than 50% of tourism is concentrated in only a few of the large cities.
- There are numerous regions and locations that are visited far less than the potential resulting in a negative impact on both the economy and on employment.
- In these locations the offer is very fragmented making it difficult to promote internationally.
Intervention
Wonderful Italy is a Destination Management Company, a local agency based nationally, offering visitors a wide range of services in less well known tourist locations.
Impact
- Promotion and increase in professionalism of local activities (mainly in the South and areas with high unemployment), by creating new, small-scale, entrepreneurial activities aimed at supporting tourism.
- Increasing low season tourism in less well known locations and enhancing Italy’s environmental, natural and historical heritage as well as local professionalism.
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